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        <title>-Ann: Stephen MR Covey- Speed of Trust Radio</title>
        <description>Welcome to &quot;Speed of Trust radio&quot; where you can  get inside  the  powerful ideas behind Stephen M.R. Covey&apos;s new book. &quot;The Speed of Trust.&quot; Tune in now and listen as Stephen M.R. Covey talks with prominent thought leaders across many industries about how the ability to create, maintain and restore trust has  become the most important business skill of our time.</description>
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        <copyright>Jackstreet Media 2006</copyright>
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        <pubDate>Mon, 26 Mar 2007 05:48:21 -0300</pubDate>
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        <itunes:subtitle>Stephen M.R. Covey is host of  Speed of Trust Radio where he explores the powerful ideas behind his new book, &quot;The Speed of Trust.&quot;</itunes:subtitle>
        <itunes:summary>Stephen M.R. Covey is host of  Speed of Trust Radio where he explores the powerful ideas behind his new book, &quot;The Speed of Trust.&quot; Tune in now and listen as Stephen M.R. Covey talks with prominent thought leaders across many industries about how the ability to create, maintain and restore trust has  become the most important business skill of our time.</itunes:summary>
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            <title>-Ann: Stephen MR Covey- Speed of Trust Radio</title>
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            <description>&quot;Speed of Trust radio&quot;  withStephen M.R. Covey</description>
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            <title>Trust: The Fuel of Word of Mouth Marketing</title>
            <description>Stephen M.R. Covey  and Andy Sernovitz, founding CEO of the Word of Mouth Marketing Association discuss  how  trust drives  word of mouth marketing and accelerates the sales cycle.</description>
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            <pubDate>Mon, 26 Mar 2007 05:41:58 -0300</pubDate>
            <itunes:subtitle>Trust: The Fuel of Word of Mouth Marketing</itunes:subtitle>
            <itunes:summary>Stephen M.R. Covey interviews Andy Sernovitz, founding CEO of the Word of Mouth Marketing Association about how  trust drives  word of mouth marketing.</itunes:summary>
            <itunes:duration>8:32</itunes:duration>
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            <title>Marketing Without Trust: Stephen M. R. Covey with Steve Rubel, Senior VP, Edelman, the largest independent, global PR firm</title>
            <description>Stephen M.R. Covey and Steve Rubel  discuss how consumers have shifted their  trust in brands to  trust in feedback from other  consumers and the impact of  this shift on traditional marketing.</description>
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            <pubDate>Sat, 21 Oct 2006 16:05:14 -0400</pubDate>
            <itunes:subtitle>Marketing Without Trust: Stephen M. R. Covey with Steve Rubel, Senior VP, Edelman, the largest independent, global PR firm</itunes:subtitle>
            <itunes:summary>Stephen M.R. Covey and Steve Rubel  discuss how consumers have shifted their  trust in brands to  trust in feedback from other  consumers and the impact of  this shift on traditional marketing.</itunes:summary>
            <itunes:duration>16:18</itunes:duration>
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            <title>Trust: One of Today’s Biggest Business Ideas - Stephen M. R. Covey with Chris Murray, former Editor-in-Chief, Soundview Executive Book Summaries</title>
            <description>Stephen M. R. Covey with  Chris Murray, former Editor-in-Chief, Soundview Executive Book Summaries discuss why Trust is one the big business idea of the day.</description>
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            <pubDate>Sat, 21 Oct 2006 15:51:33 -0400</pubDate>
            <itunes:subtitle>Trust: One of Today’s Big Business Ideas – Stephen M. R. Covey with Chris Murray, former Editor-in-Chief, Soundview Executive Book Summaries</itunes:subtitle>
            <itunes:summary>Stephen M. R. Covey with  Chris Murray, former Editor-in-Chief, Soundview Executive Book Summaries discuss why Trust is one the biggest  business idea of the day.</itunes:summary>
            <itunes:duration>15:16</itunes:duration>
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            <title>How Critical is Trust In Business?  Stephen M. R. Covey with Jack Trout, author of Positioning and Jack Trout on Strategy</title>
            <description>Learn why legendary marketer Jack Trout says,&quot; Good leaders know where they are going. Followers trust it&apos;s the right direction. Without trust, you get nowhere.&quot;</description>
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            <pubDate>Sat, 21 Oct 2006 15:19:17 -0400</pubDate>
            <itunes:subtitle>How Critical is Trust In Business?  Stephen M. R. Covey with Jack Trout, author of Positioning and Jack Trout on Strategy</itunes:subtitle>
            <itunes:summary>Learn why legendary marketer Jack Trout says,&quot; Good leaders know where they are going. Followers trust it&apos;s the right direction. Without trust, you get nowhere.&quot;</itunes:summary>
            <itunes:duration>14:43</itunes:duration>
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            <title>Trust  More Valuable Than Money in the Long Tail economy - Stephen M.R. Covey and Chris Anderson</title>
            <description>Stephen M.R. Covey and Steve Rubel  discuss how consumers have shifted their  trust in brands to  trust in feedback from other  consumers and the impact of  this shift on traditional marketing.</description>
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            <pubDate>Sat, 21 Oct 2006 14:37:34 -0400</pubDate>
            <itunes:subtitle>Why Trust is Now More Valuable that Money in the Long Tail economy - Stephen M.R. Covey and Chris Anderson</itunes:subtitle>
            <itunes:summary>Stephen M. R. Covey with Chris Anderson, Editor-in-Chief, Wired magazine and author of The Long Tail  discuss why Anderson says that  in the new economy, &quot;Trust is the new currency.&quot;</itunes:summary>
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